Q. I’ve heard that it is important to profile my top customers. How is that done?
A. The benefit of profiling your best customers is to help you understand where your customers are coming from. Profiling will determine their common characteristics such as geographic location, sales volume, number of employees, years in business or age, income, gender, ethnicity, household income, etc.
If you are profiling a small number of customers, you may want to conduct a brief survey by phone or e-mail and ask the appropriate questions. For larger customer lists, we can arrange for data append that will add characteristics, when available, from publicly-available sources. Call Tony at 760-244-5454 and we’ll explain the process in more detail.
