Tips & Tricks

Although it may seem obvious to consider what the reader will see first when deciding on the design of a post card, we’ve noticed instances where the side of the post card containing the mail panel was apparently considered less important than the reverse. So we want to suggest a different layout. If you remember that mail arrives sorted with all addresses facing the same way, you’ll understand our point.

The first view the reader will have of your post card will be the mail panel and whatever design elements are present on that side. Often the beautifully designed layout and full color printing are on the reverse of the mail panel and may be missed entirely if the side with the mail panel is unappealing or uninteresting.

Be sure you get off to a good start by designing the mail panel side to capture the reader’s attention in the first critical seven to ten seconds. We have several layouts that demonstrate our point that we’d be glad to show you. Just contact Tony Tyler at your convenience.

Please call: (800) 406-0982 or email: tony@1stopprinters.com

Consumer Mailing List

Arm handing mail out of mail box Consumer by name is probably the most effective way to reach those most likely to buy from you. There are a lot of options available to assist you in narrowing down who you should sent your direct mail, a few examples are: homeowner, income levels, age, and are children present in the home.

Consumer lists are generated from many different sources. The list compilers don’t have access to confidential information so some information is obtained by using models such as if a person lives in a zip code where the income levels are high his record would be rated based on that.

Profiling your existing customers is a good way gauge as to what demographics to select when putting together a direct mail campaign

Homeowner
Income
Age
Gender
Year of Birth
Month of Birth
Education Level
Occupation
Number of Children
Exact Age of Child
Investors
Net Worth
Ethnicity
Ethnic Country
Religion
Single Parent
Veteran