Compiled list: a list of names, addresses, and other criteria aggregated together from a variety of different sources including participating databases, website registrations, directories, public records, and subscriptions.
Deduping: the process of identifying and removing duplicate entries from a mailing list.
Direct marketing: a form of marketing that communicates directly with the target audience. Contrasts with media marketing through a third party using billboards, print, television or radio.
Direct marketing campaign: a single, distinct direct marketing activity involving sending out direct mail to a target mail list at regular, periodic intervals.
House list: a list of an organization’s customers and/or prospects. In general, house lists produce a higher response rate than compiled lists.
List appends: adding information such as age, household income or SIC code to a mailing list.
List segment: a subset of a mailing list consisting of records that match specific criteria such as gender, age, household income, geographic region or other characteristic.
Response list: a list of names, addresses, and other customer data compiled by a company based on sign-ups, subscriptions, surveys and other commercial transactions.
Slim jim: a narrow-format catalog sized to fit within USPS specifications for letters. Slim jims can be mailed at the lower postage rates for letters rather than the higher rates for flats.
Seed: to place addresses within the list so the list owner can track use of the list by list renters. Also known as salting.
Select: a single criterion or multiple criteria applied to a mail list to produce a subset of the entire list.
Subscriber list: a list consisting of data records of people who subscribe to a particular publication or service. Contains the information the subscribers provided at the time they began the subscription.
Teaser copy: Anything that draws the reader’s attention or arouses curiosity. Can be text, graphics, photographs or a combination.
